It all started with a dream...
Based in Vienna and working across Europe and beyond, we specialize in brand design, web design, editorial design, and illustration. Our mission is to bring your ideas to life with designs that are not only impactful but also deeply thoughtful, authentic, and unique.
At our core, we believe in a kinder, more vibrant world—a world filled with creativity, curiosity, and unapologetic individuality. This philosophy shapes everything we do, from the way we collaborate with clients to the designs we create. Our studio is a safe space for entrepreneurs, visionaries, and dreamers who seek designs that embody their essence and tell their stories with soul and meaning.
Join us in shaping a world that celebrates individuality, connection, and the beauty of being your true self!
OUR VISION
Our vision is to create brands, designs, products, and art that spark joy. We aim to infuse our creations with empathy, warmth, and kindness, offering a safe space for our clients to freely explore their ideas without judgment or constraints.
We aspire to create art that heals and comforts, products that bring joy to their owners and designs that tell stories. We are committed to eco-friendly production methods, advocating for mental health, and promoting a lifestyle that doesn’t need to rush.
Our Values

We are curious...
We are curious souls, constantly seeking new knowledge and experiences. Our thirst for learning drives us to explore uncharted territories and create innovative solutions. We believe in the power of experimentation and adventure, always pushing the boundaries of what’s possible. By challenging the status quo, we pave the way for groundbreaking ideas and transformative change in our industry and beyond.

We are empathetic...
At our core, we believe that each individual is unique, important, and deserving of respect. Our empathy allows us to connect deeply with others. We strive to understand diverse perspectives, actively listen, and respond with compassion. This empathetic approach fosters a supportive environment where everyone feels valued and empowered.

We are courageous…
Courage is the backbone of our organization. We embrace challenges head-on, stepping out of our comfort zones to explore new possibilities. Even when faced with uncertainty or fear, we stand tall and push forward. This unwavering courage enables us to take calculated risks, make bold decisions, and lead the way in our industry. We celebrate both our successes and the valuable lessons learned from our setbacks.

We are open-minded...
Our open-mindedness is the key to unlocking endless potential. We eagerly embrace new ideas, diverse worldviews, and unconventional approaches. As global citizens and explorers, we refuse to be confined by traditional boundaries or limiting beliefs. We recognize that our differences are our greatest strength, fostering an inclusive environment where innovation thrives. This openness allows us to adapt, grow, and stay ahead in an ever-changing world.

We are honest…
Honesty and integrity are the foundations of our relationships and operations. We believe in transparent communication, ethical decision-making, and staying true to our word. By fostering a culture of trust and authenticity, we build strong, lasting connections with everyone around us. Our commitment to honesty ensures that we remain accountable, reliable, and respected in all our endeavours.

We love to have fun!
We firmly believe that when you love what you do, work becomes a joyful journey. Fun is not just an afterthought – it’s an essential part of our culture. We encourage creativity and celebrate achievements. By infusing fun into our daily operations, we boost morale, enhance productivity, and create a vibrant work environment where innovation flourishes and our creativity thrives.

We are kind...
Kindness is our moral compass and universal truth, guiding every interaction and decision we make. We believe in the power of small acts of kindness to create significant positive impacts. We believe in consistently demonstrating compassion, support, and generosity towards one another and our broader community.
We are…
… unapologetically ourselves
Let's create something extraordinary togehter!

MEET THE DESIGNER BEHIND THE BRAND
Hi, I'm Valentina!
At my core, I am a global citizen, a lifelong traveler, a reader, an artist, a foodie, a nature and wildlife lover, an explorer, a curious soul, and someone who strives to continually learn and be amazed by the world we live in.
I started the studio to follow my dreams and strong desire for a different kind of lifestyle that would give me freedom, independence, and joy and also allow me to help others bring their own visions and stories to life.
Art and design have been my constant companions in all my adventures and a great source of inspiration. When working with clients, I aim to bring their ideas and values to life through powerful, unique designs that truly feel like them.
Are you ready to start a new project with me?
Meet the rest of the team!
The three of us work togehter to bring you the best design experience – with a mix of creativity, strategy, and a little bit of tail-wagging enthusiasm!

Maira – Chief Happiness Officer & Art Director

Rex – Intern